Welcome to Vegan Rise One!

Early Access for VR1 Empowered Advocacy Training

+ VR1AI Assistant

If you’re new here, start below to explore the vision, the training program, or the AI assistant.

Welcome to the VR1 Early Access Experience

Thank you for being here. Vegan Rise One brings together psychology and technology to strengthen animal advocacy through research-driven communication and AI-supported tools. This early access site is designed for beta testers, collaborators, and supporters who want to explore and help shape the platform as it evolves toward full launch.

Use the guide below to explore the vision, the training program, or the VR1AI assistant.

What actually moves someone toward veganism?

It’s not just an argument, a statistic, or even exposure to harsh realities – it’s whether and how those experiences connect with them.

It’s a moment – a story, a realization, or a shift in perspective that suddenly feels personal and real.

Yet much of today’s advocacy messaging is built around delivering information, often resonating most strongly with those who are already aligned.

This creates what can be thought of as the “vegan bubble” – where messages circulate within the movement, but have limited impact beyond it.

Vegan Rise One is designed to help advocates reach beyond that bubble by strengthening how messages connect, not just what they say.

More about The Vegan Bubble soon.

Learn About the Vision

Watch the brief Road to 3.5 video to see how Vegan Rise One began – and get your first glimpse of the training and AI platform designed to help your message land more consistently.

Explore the Vision

Explore the Training Program

Preview the VR1 Empowered Advocacy Training — interactive, research-based lessons designed to strengthen persuasive communication.

View Training Introduction

Note: This page introduces the training program. The full training platform is linked at the bottom of that page.

Explore the VR1AI Assistant

See how VR1AI helps advocates evaluate, refine, and strengthen their messaging using psychology-informed AI support.

View VR1AI Introduction

Note: This page introduces VR1AI. The live assistant is linked at the bottom of that page.

Early Reports from the Field

Insights from prototype testing and early beta use:

“I found the feedback from your AI prototype incredibly useful – both in terms of the specific points it raised and the overall insight into how the system is interpreting content. It’s clear you’ve put a lot of thought into this, and I can absolutely see the potential for it to become a powerful tool for campaign and communications work.”

— Sean B. | Campaigner, Animal Justice Project (early prototype test)

“This is truly what the movement needs. I hope as you continue to develop it, people will embrace this powerful tool.
I asked the AI to evaluate existing content, and that really blew me away – it provided so much helpful feedback.”

— Tracey G. | Founder, Sweet Peeps Microsanctuary

Early Access Status

Phase 1 Beta: A small group of participants is currently testing both the training program and the VR1AI Assistant.
Phase 2 Beta: Broader testing is planned for later this Spring.

For more about each experience, use the Introduction buttons above.